Civic Engagement
Photo L-R: Dr Michelle Cowley-Cunningham, Dr Yuhui Gao, Dr Marija Grishin
Develop - Collaborate - Engage! How DCU Business School’s Citizen Scholars have Championed Charities and Enterprises across Ireland 2015 - 2025
This client-focused market research module (MAD1011) is taken by final year Bachelor of Business Studies students at DCU Business School. Inspired by the Citizen Scholar framework, students are encouraged to excel both as scholars and actively engaged citizens. Market research from over 1100 students has benefitted more than 800 businesses and charities, representing an impressive range of small and medium enterprises (SMEs) across Ireland. Students embrace active and meaningful learning in preparation for the marketing roles of the future by gaining, and performing for, a client in a real-world context.
1100 Citizen Scholars
800 Charities and Enterprises
10 Years
DCUBS Final Year Practical Market Research Module