Major and Module Selection Instructions
BSc in Marketing, Innovation & Technology
Course Short Code
MINTI
Course Year
4
B.Sc. in Marketing, Innovation and Technology, Year 4, Full-Time
Students must select all Core Modules
Module Code | Module Title | Module Credits | Semester |
BAA1009 | Information Technology in Society | 5 | Semester 1 |
ENI1009 | AI & Leading Sustainable Innovation | 5 | Semester 1 |
MAD1009 | Marketing Communications | 5 | Semester 1 |
BAA1019 | Business Strategy | 10 | Semester 1 & 2 |
ENI1002 | High-Technology Entrepreneurship | 10 | Semester 1 & 2 |
MAD1006 | Marketing Management & Planning | 10 | Semester 1 & 2 |
MNA1100 | Sustainable Project Management | 5 | Semester 2 |
Optional Modules
Students must select two 5 credit modules. Programme Chair Approval Required: Student who successfully completed a pre-approved summer school may register for the module BAA1024 (Business Summer School) in place of two 5 credit modules to be approved by Programme Chair
Module Code | Module Title | Module Credits | Semester |
MAD1008 | Innovation, Marketing & New Tech. Foresights | 5 | Semester 2 |
MNA1012 | Advanced Operational Modelling for Business | 5 | Semester 2 |
MNA1099 | Responsible Management & Leadership for Sustainable Business | 5 | Semester 2 |