Kata Szita

Dr

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Dr Kata Szita is an assistant professor of Multimedia at the School of Communications and a funded investigator at the Insight SFI Centre for Data Analytics. Her research focuses on extended reality experiences and how they affect human-to-computer and human-to-human interactions: she has published widely about the impacts of virtual environments and the use of avatars or XR-manipulated bodies on cognitive and neural processes, social behaviours, identity, as well as the dilemmas around the prevalence of artificial digital agents and personal data collected in XR spaces. Currently, she leads interdisciplinary and cross-sector research projects on accessible immersive technologies and user experiences in social virtual reality. As a collaborator, among other things, she is involved in studies of the cognitive processing of realism in mixed reality, virtual identities, and virtual youth behaviour.


Dr Szita’s research has been funded by, among others, EC Horizon 2020 Marie Skłodowska-Curie Actions, Meta Research, and the Social Sciences and Humanities Research Council of Canada. She has been involved in industry-based research collaborations as a user experience researcher and consultant with Volvo Cars, Sweden and Volograms, Ireland.


Dr Szita is associate editor for PRESENCE: Virtual and Augmented Reality (MIT Press), EDI committee member at Insight Centre, membership director, board member, and EDI committee member of the Society for Cognitive Studies of the Moving Image (SCSMI), and member of INDCOR (Interactive Narrative Design for Complexity Representations) funded by the European Cooperation in Science and Technology Action.

Peer Reviewed Journal

Year Publication
2024 Kata Szita; Brendan Rooney (2024) 'Smartphone spectatorship in unenclosed environments: The physiological impacts of visual and sonic distraction during movie watching on mobile devices'. Entertainment Computing, . [Link] [DOI]
2024 Kata Szita; Wyatt Moss-Wellington; Xiaolin Sun; Eugene Ch'ng (2024) 'Going to the movies in VR: Virtual reality cinemas as alternatives to in-person co-viewing'. International Journal of Human-Computer Studies, . [Link] [DOI]
2023 Pierre Gander; Kata Szita; Andreas Falck; William Hedley Thompson (2023) 'Taking the unreal seriously: Enriching cognitive science with the notion of fictionality'. Frontiers in Psychology, . [Link] [DOI]
2023 Pierre Gander; Kata Szita; Andreas Falck; Robert Lowe (2023) 'Memory of Fictional Information: A Theoretical Framework'. Perspectives on Psychological Science, . [Link] [DOI]
2023 Kata Szita; Cheng Hung Lo (2023) 'Visual Storytelling and Narrative Experiences in Extended Reality: Guest Editors’ Introduction'. PRESENCE: Virtual and Augmented Reality, . [Link] [DOI]
2023 Jennifer O'Meara; Kata Szita (2023) 'AR Cinema: Visual Storytelling and Embodied Experiences with Augmented Reality Filters and Backgrounds'. PRESENCE: Virtual and Augmented Reality, . [Link] [DOI]
2022 (2022) 'A virtual safe space? An approach of intersectionality and social identity to behavior in virtual environments'. Journal of Digital Social Research, . [Link] [DOI]
2021 Pierre Gander; David Wallstén (2021) 'The effects of cinematic virtual reality on engagement and the recollection of narrative events'. PRESENCE: Virtual and Augmented Reality, . [Link] [DOI]
2021 Kata Szita; Brendan Rooney (2021) 'The Effects of Smartphone Spectatorship on Attention, Arousal, Engagement, and Comprehension'. i-Perception, . [Link] [DOI]
2021 Pierre Gander (2021) 'Remote and lab-based research of viewing experiences and recollection in cinematic virtual reality'. Proceedings of the 16th SweCog Conference, . [Link]
2020 (2020) 'New Perspectives on an Imperfect Cinema: Smartphones, Spectatorship, and Screen Culture 2.0'. NECSUS, . [Link] [DOI]
2017 (2017) 'Smartphones, Films, and Cognition'. Proceedings of the 13th SweCog Conference, .
2015 (2015) 'Pocket Cinemas: Reinventing Cinematic Experience on Smartphones'. Proceedings of the 5th Mobile Creativity & Mobile Innovation Symposium, .

Conference Publication

Year Publication
2024 Eugene Kukshinov; Joseph Tu; Kata Szita; Kaushall Senthil Nathan; Lennart E. Nacke (2024) Never The Same: Systematic Analysis of the Methodological Issues in the Presence Studies That Employ Questionnaires [Link] [DOI]
2024 Eugene Kukshinov; Daniel Harley; Kata Szita; Reza Hadi Mogavi; Cayley Macarthur; Lennart E. Nacke (2024) Disembodied, Asocial, and Unreal: How Users Reinterpret Designed Affordances of Social VR [Link] [DOI]

Journal Issue

Year Publication
2023 Cheng Hung Lo; Kata Szita (2023) Special issue on Immersive Visual Storytelling. JNI

Book Chapter

Year Publication
Kata Szita 'Phenonarratology and cinematic virtual reality: A phenomenological and analytical approach to embodied viewing and the changing sensory scope (forthcoming)' In: Immersion in Analogue and Digital Environments: Enchantment as a Laboratory for Transdisciplinary Thinking and Practice. [Link]
2017 (2017) 'Haptic Cinema: Smartphones and the Spectator’s Body' In: Body Images in the Post-Cinematic Scenario: The Digitization of Bodies.

Book

Year Publication
2019 (2019) Smartphone cinematics: A cognitive study of smartphone spectatorship. [Link]

Other Publication

Year Publication
2020 (2020) Review of the book Video games and the mind: Essays on cognition, affect and emotion, by B. Perron & F. Schröter. [DOI]
Certain data included herein are derived from the © Web of Science (2024) of Clarivate. All rights reserved.

Honors and Awards

Date Title Awarding Body
01/03/2024 Rising Star Fellowship University College Dublin, Institute for Discovery

Employment

Employer Position From / To
University College Dublin Research Fellow in Computer Science 01/01/2023 - 31/08/2024
Trinity College Dublin Lecturer in Interactive Digital Media 01/01/2022 - 30/06/2023
Trinity College Dublin Marie Skłodowska-Curie Research Fellow in HCI/XR 10/10/2021 - 09/10/2023
University of Gothenburg Lecturer in Cognitive Science 01/01/2021 - 31/07/2021
University of Nottingham Ningbo China Visiting researcher 01/06/2021 - 31/08/2021
University of Waterloo Postdoc in HCI/XR 01/09/2020 - 31/08/2021
University of Gothenburg Lecturer in Media Entrepreneurship 01/06/2019 - 30/11/2019
University College Dublin Visiting researcher in Media Psychology 01/11/2018 - 20/12/2018
Aalto University Visiting researcher in cognitive and behavioural sciences 01/09/2016 - 20/12/2017
University of Gothenburg Doctoral Researcher and Junior Lecturer in Cognitive Media Studies 01/09/2014 - 13/09/2019

Education

Start date Institution Qualification Subject
01/09/2014 University of Gothenburg PhD Cognitive Media and Film
01/09/2011 Stockholm University MA Cognitive Media and Film
01/09/2009 Eötvös Loránd University BSc Social Sciences (Social Psychology)
01/09/2004 King Sigismund University BA International Relations (Economics)

Committees

Committee Function From / To
Insight SFI Centre for Data Analytics, Equality, Diversity, and Inclusion Committee -
University College Dublin, Equality, Diversity, and Inclusion Unit -
Society for Cognitive Studies of the Moving Image -
NECS, Extended Cinema workgroup -

Professional Associations

Association Function From / To
Association for Computing Machinery (ACM) Member -
Interactive Narrative Design for Complexity Representations (INDCOR)—funded by the European Cooperation in Science and Technology Action Member -
Marie Curie Alumni Association Member -
Cognitive Science Society (CSS) Member -
Swedish Cognitive Science Society (SweCog) Member -
European Network for Cinema and Media Studies (NECS) Member -
Society for the Cognitive Studies of the Moving Image (SCSMI) Membership Director, Board member, DEI committee member -

Reviews

Journal Role
Scientific Reports Reviewer
Proceedings of the ACM on Human-Computer Interaction Reviewer
PRESENCE: Virtual and Augmented Reality Editor
PRESENCE: Virtual and Augmented Reality Reviewer
Psychology of Aesthetics, Creativity, and the Arts Reviewer

Languages

Language Reading Writing Speaking
English Fluent Fluent Fluent
Swedish Fluent Fluent Fluent
Hungarian Fluent Fluent Fluent
Portuguese Functional Basic Basic
French Functional Basic Basic

Other Activities

Description
Imagination, Cognition and Personality
PRESENCE: Virtual and Augmented Reality
Society for Cognitive Studies of the Moving Image
Department of Media Studies, Aalto University
Institute of International Studies and Political Science, Pázmány Péter Catholic University
HUMAN+ Tech Talks seminar series, Trinity College Dublin
School of Creative Arts, Trinity College Dublin

Enterprise Engagement

Year Engagement Type Client Description
2023 Consultancy Volograms User experience researcher and consultant (extended reality, volumetric video)
2020 Consultancy Public Policy and Management Institute Researcher and consultant (digital health)
2019 Consultancy Volvo Cars User experience consultant

Outreach Activities

Year Engagement Type Organisation Description
2024 Educational Outreach/Public Engagement University College Dublin Interview (article and podcast) by the Discovery Rising Star Fellowship Program
2024 Presentations/Talks to an external audience Women in Data Science Conference Invited talk
2020 Presentations/Talks to an external audience Filmstaden, Swedish Cinema corp. Invited talk
2024 Educational Outreach/Public Engagement Trinity College Dublin Invited speaker, Trinity Long Room Hub Arts Humanities Research Festival
2023 Educational Outreach/Public Engagement Moholy-Nagy University of Art and Design Budapest Invited talk at the Moholy-Nagy University of Art and Design Budapest (Innovation Research)
2019 Presentations/Talks to an external audience Swedish Television Interview by Swedish Television (Culture News)
2021 Presentations/Talks to an external audience Ericsson Invited talk at the Ericsson Research Knowledge Sessions
2019 Presentations/Talks to an external audience Swedish Radio Interview by Swedish Radio (P4)
2023 Presentations/Talks to an external audience ADAPT Centre & EY Invited talk at the ADAPT Centre & EY Machine Learning Meet Up
2022 Educational Outreach/Public Engagement Trinity College Dublin Interview by Research Matters, TCD
2023 Educational Outreach/Public Engagement Trinity College Dublin Organiser and speaker at the Human+ Tech Talks

Media

Title Year Type Authors
VR experiences and the human brain 2023 Radio Interviews Newstalk Radio, Futureproof with Jonathan McCrea
Watching movies on small screens decreases empathy 2019 Television interview/panel discussion Swedish Television, Culture News
New research: Watching movies on smartphones affects comprehension 2019 Radio Interviews Swedish Radio, P4

Research Projects

Title Role Description Start date End date
The effects of social virtual reality movie spectatorship on engagement and emotional tension in isolation PI 01/06/2021 31/08/2021
Mental well-being, social behaviour, identity, and prejudices in augmented reality experiences with digitally created or modified human bodies PI 10/10/2021 09/10/2023
Mapping social behaviour in social VR spaces that simulate metaverse-like environments Co-investigator 01/09/2022 30/09/2023
A critical approach to psychological effects of custom avatars in social VR Co-investigator 01/01/2022 31/12/2023
Smartphone cinematics: A cognitive study of smartphone spectatorship PI 01/09/2014 13/09/2019
The effects of smartphone spectatorship on attention, arousal, engagement, and comprehension PI 01/09/2017 30/09/2018
Smartphone cinematics: A cognitive study of smartphone spectatorship PI 01/06/2019 30/09/2019
Entering the Metaverse: Investigating Social Virtual Reality Platforms and Experiences Co-investigator 01/04/2022 30/04/2026
Extended reality and accessible user experience design PI 01/12/2024 31/12/2025
HearAI: Real-Time Music Personalization for Hearing-Impaired Listeners with Augmented Reality Co-investigator 01/10/2023 31/12/2024
Safe space: Social behavior and mental well-being in virtual reality during isolation PI 01/09/2021 30/09/2023

Contract Researchers

Researcher Name Project Funding Body
TBA in November 2024 Extended reality and accessible user experience design (SFI/Insight)

Modules Coordinated

Term Title Subject
Autumn 2024 Project Development MCO1011
Autumn 2024 Interaction Design MCO1007
Autumn 2024 Researching for Media JRR1003