Andreas Aurelio Rauh Ortega

Dr.

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Andreas Rauh is an Assistant Professor in the School of Communications at Dublin City University. His research addresses core issues and debates regarding audio and music production, media and the cultural industries, and digital technologies used in the production, circulation, and consumption of media. He teaches in a range of modules related to media studies, audio production, and multimedia. During his doctoral research, he investigated how grassroots electronic musicians navigate the opportunities and challenges that arise from a musical landscape undergoing important changes. The work focused on key aspects of musicians’ experiences and practices, including motivations and working conditions, learning processes and success demands, as well as how musicians have adapted to the rise of online platforms as key players in music circulation, consumption, and promotion. To investigate this complex scenario he combined a micro-level analysis of musician’s everyday practices with macro-level views of the music industries and online platforms for music, thus drawing from theoretical approaches from the traditional fields of cultural studies, sociology of culture, and political economy, as well as the growing production studies and platform analysis. His work has been published in the journals Social Media + Society and Dancecult. More recent research delves into generative AI tools for visual production by artists from indigenous communities from South America. The project aims to investigate how visual artists and other members of indigenous communities use digital technologies in their creative practices and how they adapt it according to the principles of 'buen vivir', which include a foundational sense of community, sustainability, respect of all living beings and natural life cycles that provide a critical view of colonialism and capitalism. The project has been funded by the ESRC (via the Digital Good Network, University of Sheffield) and the ERC (via University of Leeds). Alongside his academic work, Andreas Rauh is a practicing musician, sound designer, and live performer operating largely in the worlds of electronic and dance music. His most recent practice-based project was Sincronia Sonora, a series of co-created audio and visual recordings of soundscapes experienced with the Emboré indigenous community in Cachimbo, Bahia, Brazil. The project was funded by the British Council and Oi Futuro Foundation.

Peer Reviewed Journal

Year Publication
2019 Hesmondhaldh, D., Jones, E., Rauh, A. (2019) 'SoundCloud and Bandcamp as Alternative Platforms'. Social Media + Society, .

Conference Publication

Year Publication
2019 Hesmondhalgh, D., Jones, E., Rauh, A (2019) International Communication Association Alternative Platforms: SoundCloud and Bandcamp
2018 Rauh, A (2018) Crosstown Conference (IASPM) 'Hear the world's sounds': a political economy approach to understand grassroots musicians' dilemmas in SoundCloud
2016 Rauh, A (2016) European Communication Research and Education Association (ECREA) Noise under-the-radar: local musicians, abundance, and cultural work in digital media
2015 Rauh, A (2015) Capitalism, Culture and the Media Sounds like double shift: entrepreneurship and commodification of musician's labour in digital media
2014 Rauh, A (2014) European Communication Research and Education Association (ECREA) Online remix contests: a window into the world of user-generated content practices and experiences in music making

Review Articles

Year Publication
2018 Andreas Rauh (2018) Popular Music, Digital Technologies and Society by Nick Prior (Review). REV [DOI]

Thesis

Year Publication
2018 Andreas Rauh (2018) 'Under-the-radar' electronic dance musicians: opportunities and challenges with digital communication technologies. THES

Conference Contribution

Year Publication
2021 Rauh, Andreas; Andreas Rauh (2021) International Association for the Study of Popular Music Showing off and selling out: online (self)promotional strategies of grassroots independent musicians Ontario, Canada, .

Other Publication

Year Publication
2020 Rauh, Andreas (2020) The Cambridge Companion to Music in Digital Culture. [DOI]
Certain data included herein are derived from the © Web of Science (2024) of Clarivate. All rights reserved.

Education

Start date Institution Qualification Subject
University of Leeds, UK PhD in Media and Communications
Universitat Pompeu Fabra, Barcelona MSc in Cognitive Systems and Interactive Media
Washington State University, WA, USA MA in American Studies
Universidade de São Paulo Bachelor's degree

Languages

Language Reading Writing Speaking
English Fluent Fluent Fluent
Portuguese Fluent Fluent Fluent
Spanish Fluent Basic Basic

Creative Outputs

Year Title Type
2024 AIAI: Artificial Intelligence, Art and Indigeneity Exhibition
2024 Taipa de Mao Composition
2024 AI/AI Artificial Intelligence, Art and Indigeneity: Imagined Futures Exhibition
2022 Ymboré é vida Exhibition
2022 Improvisations I, by Masayuki Koga Recording
2021 Urban Ohmz - Festive Light (Rauh Remix) Composition
2020 Sincronia Sonora: the Toré Virtual Ritual in VR Exhibition
2019 Sincronia Sonora: binaural landscapes Exhibition
2019 Sincronia Sonora: a VR experience with the Ymboré Exhibition

Media

Title Year Type Authors
Como a tecnologia impacta a produção de música eletrônica 2019 Newspaper article (online) Andreas Rauh

Research Interests

- Cultural production, particularly popular music;
- Cultural industries and platform studies;
- Cultural labour and working conditions in the media and cultural sectors;
- Electronic dance music and dance music cultures;
- Music and technology studies

Research Projects

Title Role Description Start date End date
Decolonising Research Project Design: Co-production and the Next Steps for the AIAI (Artificial Intelligence, Art and Indigeneity) Project Co-I This project aims to build a new collaborative research agenda with Indigenous artists from across Abya Yala (Latin America) that will provide a model for inclusive co-production practices for researchers at UoL and elsewhere. It will address barriers to co-production by taking the time necessary, particularly in a face-to-face setting, to define a research agenda to develop a small pilot project (AIAI: Artificial Intelligence, Art and Indigeneity; cf. Q.2). This is a decolonising approach to research project design that addresses the UoL Research Culture strategic objectives of ‘mutually supporting and developing research teams’ as well as ‘embedding EDI principles in research practices’. In addition, one of the outputs (the prototype Indigenous AI image generator tool) relates to the aims to ‘value diverse forms of research activity’ and ‘enable open research practices’. The project will furthermore seek to enhance the research culture of AHC via collaboration with the Digital Creativity and Cultures Hub (DCCH). 01/01/2024 30/04/2024
INDIGENIA: Generative AI for Indigenous Futures and ‘Digital Good Living’ Co-I The INDIGENIA project will explore digital inclusion for Indigenous peoples in the light of debate on digital wellbeing aligned to Indigenous principles. This corresponds to the societal challenges of equity (digital inclusion) and resilience (digital wellbeing). Firstly, it focuses on digital inclusion for Indigenous peoples, who are often at a disadvantage in this respect, by engaging Indigenous participants with the newest wave of generative AI programmes (eg. DALL-E 2) that are fast changing the world for all of us. Secondly, it addresses digital wellbeing from an Indigenous perspective, contributing to the DGN’s aim to contextualise the ‘Digital Good’ for different communities. It does this by exploring how Indigenous understandings of ‘Good Living’ nuance our understanding of the ‘Digital Good’, and, in order to do so, it uses the same generative AI programmes to encourage Indigenous participants to creatively and critically imagine Indigenous futures in the face of so much change. 01/09/2023 24/04/2024
Artificial Intelligence, Art and Indigeneity Co-I The proposed project aims to investigate how AI-powered programmes visually represent minority groups, namely indigenous groups from South America, who are often underrepresented among the programmer population, and misrepresented in the corpora of material that these AI tools rely on. To do so, the AI/IA project proposes to run a pilot to test one such AI visual art programme – Midjourney – for its ability to represent non-Anglophone Indigenous peoples and their cultures, working in close collaboration with a group of Indigenous cultural producers based in Latin America (Brazil, Peru, Chile, Mexico). 09/01/2023 01/07/2023
Sincronia Sonora Principal coordinator and Artist in residence 25/09/2019 31/01/2020

Current Postgraduate Students

Student Name Degree Supervision
Ahmed ,Waqar PhD Supervisor

External Collaborators

Type Name Company Role
External Tom Jackson School of Media and Communication, University of Leeds Academic
External Ellis Jones RITMO Centre for Interdisciplinary Studies in Rhythm, Time and Motion, University of Oslo Academic
External David Hesmondhalgh School of Media and Communication, University of Leeds Academic

Modules Coordinated

Term Title Subject
2022 Major Project CM5670
2022 Digital Media Skills CM121
2023/24 Major Project CM5670
2022 Interaction Design CM269
2022 Project Development CM3790
2022 Audio and Sound Design CM555
2023/24 Audio and Sound Design CM555
2023/24 Project Development CM3790
2022 Audio Production CM2050