Yuhui Gao
Dr
Dr Yuhui Gao is Associate Professor in Marketing at DCU Business School, Dublin City University. She holds a PhD in Marketing from Michael Smurfit Graduate School of Business, University College Dublin (UCD). Before joining DCU Business School, she worked as a Senior Teaching Assistant and taught a number of courses at UCD Lochlann Quinn School of Business (undergraduate) and UCD Michael Smurfit Graduate Business School. Prior to this, she worked as a Research Assistant at the Centre of International Marketing Studies at UCD. Numerous international marketing research projects she participated in have appeared in top marketing journals.
Yuhui has served as the Chairperson of the BSc in Marketing, Innovation and Technology programme for over seven years. She is also China Liaison Co-ordinator at DCU Business School. She has taught undergraduate, postgraduate, PhD and MBA programmes in Spain, Ireland, mainland China and Hong Kong. Yuhui is a recipient of multiple national and international research awards (e.g., University Early Career Research Award; Emerald/IACMR Chinese Management Research Fund Award). She has rich consulting experience with multinational companies as well as SMEs.
Her current research interests are marketing performance management (marketing metrics), marketing research, services marketing and firm leaders’ personal values and their relevance to marketing strategy. She has published widely in a number of international peer-reviewed journals including European Journal of Marketing, International Journal of Contemporary Hospitality Management, Journal of Small Business & Entrepreneurship, Journal of Business Ethics, Industrial Marketing Management, International Business Review, Journal of Strategic Marketing, The Marketing Review and among others. She is a member of European Marketing Academy, American Marketing Association and Academy of Marketing Science.
Yuhui is a recipient of the Irish Research Council Research Ally Prizes 2021. She has been nominated for the President's Awards for Engagement 2022.
Book Chapter
| Year | Publication | |
|---|---|---|
| 2022 | Gao, Y. (2022) 'Building gender sensitivity awareness and creating brave spaces' In: Handbook for Creating a Gender Sensitive Curriculum Teaching and Learning Strategies. Oxford : Oxford Brookes University. [Link] | |
| 2016 | Gao, Y. (2016) 'Are Chinese business leaders the same? - An intra-country comparison of Chinese business leaders' In: Conflict and Communication: a Changing Asia in a Globalizing World. New York : Nova Publishers. | |
| 2014 | Gao, Y. & Wang, S. (2014) 'Corporate Social Responsibility' In: Cooper, Cary(Eds.). Wiley Encyclopedia of Management 3rd Edition (Forthcoming). : John Wiley & Sons, Ltd. | |
| 2013 | Wang,Shuo; Gao,Yuhui (2013) 'Corporate Social Performance Measurement' In: Encyclopedia of Corporate Social Responsibility. : Spinger. | |
| 2013 | Wang,Shuo; Gao,Yuhui (2013) 'Stakeholder Relationship' In: Encyclopedia of Corporate Social Responsibility. : Springer-Verlag Berlin Heidelberg. | |
| 2013 | Wang, S. & Gao, Y. (2013) 'Corporate Social Performance' In: Idowu, S.O., Capaldi, N., Zu, L., Das Gupta, A(Eds.). Encyclopedia of Corporate Social Responsibility. : Apringer. | |
| 2013 | Wang, S. & Gao, Y. (2013) 'Stakeholder Relationship' In: Idowu, S.O., Capaldi, N., Zu, L., Das Gupta, A(Eds.). Encyclopedia of Corporate Social Responsibility. : Springer. |
Peer Reviewed Journal
| Year | Publication | |
|---|---|---|
| 2023 | Liang, X.; Frösén, J.; Gao, Y. (2023) 'Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability'. European Journal of Marketing, . [Link] [DOI] | |
| 2021 | Priyadarshini,Anushree; Gao,Yuhui; O'Gorman,Colm (2021) 'Firm specific determinants of open innovation in European SMEs'. Journal Of Small Business ; Entrepreneurship, . | |
| 2020 | Liang, X.; Gao, Y. (2020) 'Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links?'. European Journal of Marketing, 54 . [Link] [DOI] | |
| 2019 | Wu, S.H.; Gao, Y. (2019) 'Understanding emotional customer experience and co-creation behaviours in luxury hotels'. International Journal of Contemporary Hospitality Management, 31 . [Link] [DOI] | |
| 2018 | Liang,Xiaoning; Gao,Yuhui; Ding,Qing Shan (2018) 'What you measure is what you will get? Exploring the effectiveness of marketing performance measurement practices'. Cogent Business ; Management, 5 (1). [DOI] | |
| 2017 | Gao, Y. (2017) 'Business leaders’ personal values, organisational culture and market orientation'. Journal of Strategic Marketing, 25 . [Link] [DOI] | |
| 2016 | Wang,Shuo; Gao,Yuhui (2016) 'What do we know about corporate social responsibility? A content analysis'. Irish Journal Of Management, 35 (1):1-16. [DOI] | |
| 2015 | Wang, S., Gao, Y., Hodgkinson, G., Rousseau, D. & Flood, P. (2015) 'Opening the black box of CSR decision making: A policy-capturing study of charitable donation decisions in China'. Journal of Business Ethics, 128 :665-683. https://doi.org/10.1007/s10551-014-2123-x | |
| 2015 | Wang S.; Huang W.; Gao Y.; Ansett S.; Xu S. (2015) 'Can socially responsible leaders drive Chinese firm performance?'. Leadership and Organization Development Journal, 36 (4):435-450. [DOI] | |
| 2013 | Bradley F.; Gao Y.; Sousa C. (2013) 'A natural science approach to investigate cross-cultural managerial creativity'. International Business Review, 22 (5):839-855. [DOI] | |
| 2012 | Curry, N.; Gao, Y. (2012) 'Low-Cost Airlines-A New Customer Relationship? An Analysis of Service Quality, Service Satisfaction, and Customer Loyalty in a Low-Cost Setting'. Services Marketing Quarterly, 33 . [Link] [DOI] | |
| 2010 | Wang, X. & Gao, Y. (2010) 'Irish consumers' perception of Chinese brands and how to improve the Made in China image'. JOURNAL OF ASIA BUSINESS STUDIES, 4 :80-85. https://doi.org/10.1108/jabs.2010.4.2.80 | |
| 2010 | Yuhui Gao (2010) 'Measuring marketing performance: a review and a framework'. The Marketing Review, 10 :25-40. [DOI] | |
| 2007 | Gao,Y; Bradley,F (2007) 'Engendering a Market Orientation: Exploring the Invisible Role of Leaders' Personal Values'. Journal of Strategic Marketing, 15 (2):79-89. [DOI] | |
| 2006 | Bradley,Frank; Meyer,Ralf; Gao,Yuhui (2006) 'Use of Supplier-Customer Relationships by SMEs to Enter Foreign Markets'. Industrial Marketing Management, 35 (6):652-665. [DOI] | |
| 2020 | X., X.,Y., Y. (2020) 'Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links?'. European Journal of Marketing, 54 . | |
| 2019 | S.-H., S.-H.,Y., Y. (2019) 'Understanding emotional customer experience and co-creation behaviours in luxury hotels'. International Journal of Contemporary Hospitality Management, 31 . | |
| 2018 | X., X.,Y., Y.,Q.S., Q.S. (2018) '�What you measure is what you will get�?:Exploring the effectiveness of marketing performance measurement practices'. Cogent Business &Amp; Management, 5 . | |
| 2017 | Gao, Y. (2017) 'Business leaders' personal values, organisational culture and market orientation'. Journal of Strategic Marketing, 25 :49-64. [DOI] | |
| 2016 | Wang, S. & Gao, Y. (2016) 'What do we know about corporate social responsibility research? A content analysis'. Irish Journal Of Management, 35 (1). | |
| 2014 | Wang,Shuo; Gao,Yuhui; Hodgkinson,Gerard; Rousseau,Denise; Flood,Patrick (2014) 'Opening the black box of CSR decision making: A policy-capturing study of charitable donation decisions in China'. Journal of Business Ethics, . | |
| 2013 | Bradley,Frank; Gao,Yuhui; Sousa,Carlos (2013) 'A Natural Science Approach to Investigate Cross-Cultural Managerial Creativity'. International Business Review, 22 . | |
| 2012 | Gao,Y; Curry,N (2012) 'Low Cost Airlines - A New Customer Relationship? An Analysis of Service Quality, Service Satisfaction and Customer Loyalty in a Low Cost Setting'. Services Marketing Quarterly, 33 . | |
| 2010 | Wang X.; Gao Y. (2010) 'Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image'. JOURNAL OF ASIA BUSINESS STUDIES, 4 (2):80-85. [DOI] | |
| 2010 | Gao,Y; Wang,X (2010) 'Irish consumers' perception of Chinese brands and how to improve the Made in China image'. JOURNAL OF ASIA BUSINESS STUDIES, 4 . | |
| 2010 | Gao,Yuhui (2010) 'Measuring Marketing Performance'. The Marketing Review, 10 . | |
| 2023 | Liang, X.; Frösén; Gao, Y. (2023) 'Don’t settle for simple assessment: The effects of marketing metric uses on market sensing capability'. European Journal of Marketing, . [DOI] |
Conference Publication
| Year | Publication | |
|---|---|---|
| 2021 | Gao, Y. (2021) Pedagogy for Higher Education Large Classes (PHELC21) (PHELC) Building meaningful connections with large online classes https://doi.org/10.5281/zenodo.4974622 | |
| 2018 | Wu, S. & Gao, Y. (2018) The Global Conference on Creating Value Creating positive emotional customer experience in luxury hotels Leicester, UK, 23/05/2018- 24/03/2018 | |
| 2018 | Wu, S. & Gao, Y. (2018) American Marketing Association Services Research Special Interest Group (SERVSIG) Creating positive emotional customer experience in luxury hotels Paris, France, 14/06/2018- 16/06/2018 | |
| 2018 | Liang, X., Gao, Y., Zhang, H. & Guan, X. (2018) European Marketing Academy Conference (EMAC) Marketing Performance Measurement and Firm Performance: Are Marketing Capabilities Missing Links? Glasgow, UK, 29/05/2018- 01/06/2018 | |
| 2017 | Wood, C., Lynn., T., Jaramillo, A. & Gao, Y. (2017) Winter American Marketing Association (AMA) Conference A four-nation exploration of the effectiveness of three listening strategies Orlando, FL, USA, 17/02/2017- 19/02/2017 | |
| 2017 | Wood,Charles; Gao,Yuhui; Jaramillo,Artemisa; Lynn,Theo (2017) AMA Winter Conference 2017 A Four-Nation Exploration of the Effectiveness of Three Listening Strategies Florida, | |
| 2017 | Wu, S., Gao, Y., & Ma, Q. (2017) 46th European Marketing Academic Conference (EMAC) A new conceptual framework for value co-creation: The implementation of service design for hotel customer experience | |
| 2017 | Liang, X. & Gao, Y., (2017) China Marketing International Conference Understanding Marketing Performance Measurement Practices: Some Insights from Irish Firms Beijing, China, 14/07/2017- 17/07/2017 | |
| 2016 | Liao,Xiaoning; Gao,Yuhui; Lynn,Theo (2016) European Academy of Marketing Conference (EMAC) Enhancing Marketing Capabilities Through the Use of Marketing Control Systems Norway, | |
| 2016 | Woods,Charles; Gao,Yuhui; Lynn,Theo; Hunt,Graham (2016) Global Marketing Conference Tough Listening: A Cross-Cultural Exploration of Strategies to Improve Listening When it is Difficult China, | |
| 2016 | Liao,Xiaoning; Gao,Yuhui; Lynn,Theo (2016) European Academy of Marketing Conference (EMAC) Enhancing Marketing Capabilities Through the Use of Marketing Control Systems Norway, | |
| 2016 | Liang, X., Gao,Y. & Lynn,T. (2016) European Academy of Marketing Conference (EMAC) Enhancing Marketing Capabilities Through the Use of Marketing Control Systems Oslo, Norway, | |
| 2016 | Gao, Y. & Liang, X. (2016) 45th European Marketing Academy Conference (EMAC) Marketing metrics practices: Insights from Irish firms 24/05/2016- 27/05/2016 | |
| 2016 | Wu, S. & Gao, Y. (2016) 45th European Marketing Academy Conference (EMAC) Doctoral Colloquium Designing emotional customer experience for value co-creation: From a service-dominant logic perspective Osla, Norway, 24/05/2016- 27/05/2016 | |
| 2016 | Liang, X. & Gao, Y. (2016) 45th European Marketing Academy Conference (EMAC) Doctoral Colloquium The indirect effects of marketing performance measurement systems on firm performance: the mediating effect of the use and marketing capabilities Oslo, Norway, 24/05/2016- 26/09/2016 | |
| 2016 | Wu, S. & Gao, Y. (2016) Irish Academy of Management Annual Conference A conceptual framework for understanding the mechanisms of value co-creation: Examples from the hotel industry Dublin, Ireland, 31/08/2016- 02/09/2016 | |
| 2016 | Gao, Y. & Zhang, M. (2016) Global Marketing Conference (GMC) Fostering a market orientation: The impact of organisational culture Hong Kong, China, 21/07/2016- 24/07/2016 | |
| 2016 | Liang, X., Gao, Y. & Gannon, M. (2016) Irish Academy of Management Annual Conference Marketing performance measurement practices in Ireland: Some insights from 2007 to 2015 Dublin, Ireland, 31/08/2016- 02/09/2016 | |
| 2016 | Liang, X. & Gao, Y. (2016) Summer American Marketing Association Conference (AMA) Building externally focused organisational learning capability through the use of marketing performance measurement systems Atlanta, GA, USA, 05/08/2016- 07/08/2016 | |
| 2016 | Wu, S. & Gao, Y. (2016) Global Marketing Conference (GMC) A conceptual framework for integrating value co-creation mechanisms in value creation spheres Hong Kong, 21/07/2016- 24/07/2016 | |
| 2016 | Wu., S. & Gao, Y. (2016) International Conference on Service Science and Innovation Value co-creation in a continuum of co-production to service innovation: A case of the hotel industry Taipei, Taiwan, 22/06/2016- 24/06/2016 | |
| 2016 | Wood. C., & Gao, Y. (2016) Marketing Educators Association Conference (MEA) Exploring listening strategies to improve marketing students' learning and career Denver, USA, 14/04/2016- 16/04/2016 | |
| 2016 | Wood, C.M., Gao, Y., Joshi, N., Dhar, U., Reddy, P.N., Dhar, S., Sharma, A., Wood, N., Liang, X., Bouchet, A., Zboja, J., Lynn, T., and Hunt, G. (2016) GAMMA 2016: Global Marketing Conference 2016 Tough Listening: A Cross-Cultural Exploration of Strategies to Improve Listening When it is Difficult Hong Kong, China, 21/07/2016- 24/07/2016 [DOI] | |
| 2015 | Liang, X. Gao, Y. & Ma. Q. (2015) 2015 China International Marketing Conference Is a Comprehensive Marketing Performance Measurement System Better than a Partial One? Xi’an Jiaotong University, Xi’an, China, 24/07/2015- 27/07/2015 | |
| 2015 | Liang, X. & Gao. Y. (2015) The 3rd International Conference on Contemporary Marketing Issues How marketing performance measurement system influences the development of adaptive marketing capability? London, United Kingdom, 30/06/2015- 03/07/2015 | |
| 2015 | Wang, S. & Gao, Y. (2015) European Marketing Academy Conference (EMAC) A content analysis of corporate social responsibility research Leuven, Belgium, 26/09/2015- 29/05/2015 | |
| 2015 | Liang, X. & Gao, Y. (2015) European Marketing Academy Conference (EMAC) Marketing performance measurement systems and firm performance: The mediating effect of marketing capabilities Leuven, Belgium, 26/05/2015- 29/05/2015 | |
| 2015 | Wang, S., Healey, J. & Gao, Y (2015) (2015) 2015 Academy of Marketing (AM) conference Demystifying corporate social behaviors: understanding corporate social irresponsibility through the lens of corporate social responsibility University of Limerick, Ireland, 07/07/2015- 09/07/2015 | |
| 2015 | Gao, Y. (2015) International Marketing Trends Conference (IMT) How can firms become more market oriented? A cross-country study of the role of managers' personal values Paris, France, 23/01/2015- 24/01/2015 | |
| 2015 | Liang, X. & Gao, Y. (2015) UKI Chapter of the Academy of International Business (AIB) Marketing performance measurement system and firm performance: The indirect effect of marketing capabilities and the uses of MPMS Manchester Metropolitan University, UK, 16/04/2015- 18/04/2015 | |
| 2014 | Gao,Yuhui; Liang,Xiaoning (2014) 17th Annual Irish Academy of Management Conference Marketing performance measurement system: A review and research agenda Ireland, | |
| 2014 | Liang, X. & Gao, Y. (2014) 17th Annual Irish Academy of Management Conference Marketing performance measurement system: A review and research agenda University of Limerick, Ireland, 03/09/2014- 05/09/2014 | |
| 2014 | Liang, X. & Gao, Y. (2014) INFORMS Marketing Science Society Conference 2014 Developing a comprehensive marketing performance measurement system - A dynamic capability view Atlanta, USA, 11/06/2014- 14/06/2014 | |
| 2014 | Priyadarshini, A., Gao, Y. & O'Gorman, C. (2014) The R & M Management Conference Adopting an open innovation paradigm: managerial perceptions and the innovation value chain Stuttgart, Germany, 03/06/2014- 06/06/2014 | |
| 2013 | Pierce, B. & Gao, Y. (2013) Annual Conference of The Irish Accounting and Finance Association Managing Marketing Performance: An Integrated Framework Institute of Technology Tallaght, Dublin, 23/05/2013- 24/05/2013 | |
| 2013 | Gao, Y. & Wang, S. (2013) 2013 Annual Conference of China Marketing Science Demystifying Corporate Social Behaviors: Understanding Corporate Social Irresponsibility through the Lens of Corporate Social Responsibility Beijing, China, 17/08/2013- 18/08/2013 | |
| 2013 | Gao, Y., Lengler, J., Novello S., Sousa, C. M. P. & Bradley, F. (2013) 42nd European Marketing Academy Conference (EMAC) An Invesigation of the Role of Managers' Personal Values in Creating a Market Orientation: Evidence from Brazil Istanbul, Turkey, 04/06/2013- 07/06/2013 | |
| 2013 | Gao, Y. (2013) The 5th Annual Conference of the Asian Studies Ireland Association (A.S.I.A) The Impact of Leaders' Persnal Values and Market Orientation and Organizational Culture - A Chinese Study Dublin, Ireland, 15/11/2013- 16/11/2013 | |
| 2013 | Pierce,Bernard; Gao,Yuhui (2013) Annual Conference of The Irish Accounting and Finance Association Managing Marketing Performance: An Integrated Framework Ireland, | |
| 2013 | Gao,Yuhui; Wang,Shuo (2013) 2013 China Marketing Science Conference Demystifying Corporate Social Behaviors: Understanding Corporate Social Irresponsibility through the Lens of Corporate Social Responsibility China-PRC, | |
| 2013 | Gao,Yuhui (2013) The 5th Annual Conference of the Asian Studies Ireland Association (A. S. I. A) The Impact of Leaders' Persnal Values and Market Orientation and Organizational Culture - A Chinese Study Ireland, | |
| 2013 | Gao,Yuhui; Lengler,Jorge; Novello,Simone; Sousa,Carlos; Bradley,Frank (2013) 2013 European Marketing Academy Conference (EMAC) An Investigation of the Role of Managers' Personal Values in Creating a Market Orientation: Evidence from Brazil Turkey, | |
| 2012 | Gao,Y; Bradley,F; Tai,S (2012) 41st European Marketing Academy Conference (EMAC) The Role of Managers' Personal Values in Market Orientation, Business Strategy, and Firm Performance Portugal, | |
| 2012 | Gao, Y., Bradley, F. & Tai, S. (2012). (2012) 41st European Marketing Academy Conference (EMAC) The Role of Managers' Personal Values in Market Orientation, Business Strategy, and Firm Performance Lisbon, Portugal, 22/05/2012- 25/05/2012 | |
| 2012 | Wang,S; Gao,Y; Hodgkinson,G (2012) Academy of Management Annual Meeting The Cognitive Drivers of Corporate Charitable Donations: A Policy-Capturing Study United States of America, | |
| 2012 | Wang, S., Gao, Y. & Hodgkinson, G. (2012). (2012) 2012 Academy of Management Annual Meeting (AOM) The Cognitive Drivers of Corporate Charitable Donations: A Policy-Capturing Study Boston, Massachusetts, USA, 03/08/2012- 07/08/2012 | |
| 2011 | Gao,Y (2011) Academy of Marketing Science Annual Conference Market Orientation, Business Strategy and Firm Performance: The Moderating Effects of Managers' Personal Values United States of America, | |
| 2011 | Gao, Y. (2011). (2011) Academy of Marketing Science Annual Conference (AMS) Market Orientation, Business Strategy and Firm Performance: The Moderating Effects of Managers' Personal Values Miami, FL, USA, 24/05/2011- 27/05/2011 | |
| 2010 | Gao, Y. (2010). (2010) Academy of Marketing Science Annual Conference (AMS) Does marketing performance drive financial performance? Portland, Oregon, USA, 26/05/2010- 29/05/2010 | |
| 2010 | Gao,Y (2010) Academy of Marketing Science Annual Conference Does marketing performance drive financial performance? United States of America, | |
| 2009 | Wang, S., Flood, P. & Gao, Y. (2009). (2009) European Business Ethics Network Annual Conference Responsible Leadership as a Driver of Green Organisational Culture Athens, Greece, 10/09/2009- 12/09/2009 | |
| 2009 | Flood,P; Shuo,W; Gao,Y (2009) European Business Ethics Network Annual Conference Responsible Leadership as a Driver of Green Organisational Culture Greece, | |
| 2008 | Gao,Y (2008) Cultural Perspectives in Marketing Conference, Academy of Marketing Science 'Linking Personal Values, Organizational Culture, and Market Orientation' United States of America, | |
| 2008 | Gao, Y. (2008). (2008) Cultural Perspectives in Marketing Conference, Academy of Marketing Science 'Linking Personal Values, Organizational Culture, and Market Orientation' New Orleans, LA, U.S.A, 16/01/2008- 19/01/2008 | |
| 2008 | Gao,Y; Bradley,F; Tai,S (2008) European Academy of Marketing Conference (EMAC) 'From Marketing Performance to Financial Performance: Some New Findings' United Kingdom, | |
| 2008 | Gao, Y., Bradley, F. & Tai S. (2008). (2008) European Marketing Academy Conference (EMAC) 'From Marketing Performance to Financial Performance: Some New Findings' Brighton, United Kingdom, 27/05/2008- 30/05/2008 | |
| 2007 | Gao, Y. & Bradley, F. (2007). (2007) Academy of Marketing Conference (AM) A New Marketing Performance Paradigm: A Chinese Study Surrey, UK, 03/07/2007- 06/07/2007 | |
| 2007 | Gao, Y., Sousa, C. M. P. & Bradley, F. (2007). (2007) 36th European Marketing Academy Conference (EMAC) Export Performance of SMEs: the Role of Export Assistance and Distributor Support Reykjavik, Iceland, 22/05/2007- 25/05/2007 | |
| 2007 | Gao, Y., Bradley, F. & Sousa, C. M.P. (2007). (2007) 36th European Marketing Academy Conference (EMAC) Discovering the Hidden Factors that Drive Market Orientation: the Importance of Personal Values Reykjavik, Iceland, 22/05/2007- 25/05/2007 | |
| 2007 | Gao,Y; Bradley,F; Sousa,C (2007) 36th European Marketing Academy Conference (EMAC) Discovering the Hidden Factors that Drive Market Orientation: the Importance of Personal Values Iceland, | |
| 2007 | Gao,Y; Bradley,F (2007) Academy of Marketing Conference A New Marketing Performance Paradigm: A Chinese Study United Kingdom, | |
| 2007 | Gao,Y; Bradley,F; Sousa,C (2007) 36th European Marketing Academy Conference (EMAC) Export Performance of SMEs: the Role of Export Assistance and Distributor Support Iceland, | |
| 2006 | Gao,Yuhui; Bradley,Frank; Sousa,Carlos (2006) 2006 European Marketing Academy Conference (EMAC) Engendering a Market Orientation: Exploring the Invisible Role of Personal Values Greece, | |
| 2006 | Gao, Y., Bradley, F. & Sousa, C. M. P. (2006). (2006) 35th European Marketing Academy Conference (EMAC) Engendering a Market Orientation: Exploring the Invisible Role of Personal Values Athens, Greece, 23/05/2006- 26/05/2006 | |
| 2006 | Sousa,Carlos; Bradley,Frank; Gao,Yuhui (2006) 2006 European Marketing Academy Conference (EMAC) Antecedents of Price Adaptation in International Markets, 35th European Marketing Academy Conference Greece, | |
| 2006 | Sousa, C. M. P., Bradley, F. & Gao, Y. (2006). (2006) 35th European Marketing Academy Conference (EMAC) Antecedents of Price Adaptation in International Markets Athens, Greece, 23/05/2006- 26/05/2006 | |
| 2006 | Gao, Y., Bradley, F. & Zhao, S. (2006). (2006) Academy of International Business (AIB) An Incipient Exploration of Market Orientation from Human Perspective: Evidence from China Beijing, China, 23/06/2006- 26/06/2006 | |
| 2006 | Gao,Yuhui; Bradley,Frank; Zhao,Shuming (2006) 2006 Academy of International Business Conference (AIB) An Incipient Exploration of Market Orientation from Human Perspective: Evidence from China China-PRC, | |
| 2005 | Gao,Yuhui; Bradley,Frank (2005) 5th Biennial Academy of Marketing/American Marketing Association Joint Conference A New Perspective of Market Orientation: Key Role of Human Values Ireland, | |
| 2005 | Gao, Y. & Bradley, F. (2005). (2005) 5th Biennial Academy of Marketing/American Marketing Association Joint Conference A New Perspective of Market Orientation: Key Role of Human Values Dublin, Ireland, 05/07/2005- 08/07/2005 | |
| 2004 | Gao,Yuhui; Bradley,Frank (2004) 7th Annual Irish Academy of Management Conference (IAM) Do Managerial Values Have an Impact on Shareholder Value?-Disclosing the Marketing 'Black Box Ireland, | |
| 2004 | Gao, Y. & Bradley, F. (2004). (2004) 7th Annual Irish Academy of Management Conference (IAM) Do Managerial Values Have an Impact on Shareholder Value?-Disclosing the Marketing 'Black Box' Dublin, Ireland, 02/09/2004- 03/09/2004 |
Certain data included herein are derived from the © Web of Science (2023) of Clarivate. All rights reserved.
Research Interests
Marketing Performance Measurement (Marketing metrics); Marketing and Innovation; Business Leaders' Personal Values and their Impact on Marketing Strategy; Corporate Social Responsibility (CSR).