Michael Gannon is Senior Lecturer in Marketing at DCU Business School and former Associate Dean for Taught Programmes. He joined the faculty in 1984. He holds a Bachelor of Commerce, Higher Diploma in Education, MBS in Marketing and PhD from University College Dublin. Dr Gannon's primary research interests lie in the area of foreign market entry strategy and the internationalisation of the firm. His work has appeared in international and national publications including the Journal of International Marketing, the Journal of Strategic Marketing, the British Food Journal, the Irish Marketing Review, and the Journal of Irish Business and Administrative Research.