DCU business student to attend Search Marketing Summit, Bangalore

Dr Theo Lynn, lecturer in DCU’s Business School and LINK Research Centre, is to lead a group visit to Bangalore, India at the end of the month.  The group, consisting of postgraduate business students, research and teaching staff from DCU, will attend the Search Marketing Summit India as guests of the conference organisers.

The students are all part of DCU Business School’s 'Next Generation Management' initiative, which includes the MSc in Business Management, MSc in E-commerce (Business) and MBS in Marketing programmes. 

Search Marketing Summit India, a two day conference, will focus on marketing strategies featuring five international search leaders. 

Over 400 marketers and leaders are expected to attend the event including SEO, PPC, social commerce, mobile marketing, affiliate marketing, analytics and more.

In addition to attending the Search Marketing Summit, the group will meet with Irish, Indian and multinational companies operating in Bangalore including Microsoft, Google, IBM, PM Group, Percept Knorigin, Ninestars, ICSA Group and others.

The group will build on a recent trip by senior DCU representatives to India by building industry contacts for translational research being undertaken by the LINK Research Centre and other research units in DCU. The group will also meet with academic partners and DCU alumni living and working in Bangalore.

According to Dr Lynn, “A key pillar of DCU Business School’s Next Generation Management initiative is global and societal awareness. This trip provides our staff and students with the opportunity to learn first-hand from the experience of Indian, Irish and multinational companies operating in Bangalore, the Silicon Valley of India.”