Academic biography

Dr Gary Sinclair is an Associate Professor in Marketing, specialising in Consumer Behaviour. He is the Associate Dean for Internationalisation in the Business School. He has also lectured in the University of Stirling, Technology University Dublin, and Trinity College Dublin. He is the lead of the 'Online Harms in Sport' Research Centre Gary is the Irish PI on a 3-year UKRI/IRC funded project on 'Online Hate in Football.'

His research focuses on consumer culture primarily in the contexts of  sport, music and technology. His work has been widely published in a variety of top international peer-reviewed journals including but not limited to the Journal of Business Research, Journal of Business Ethics, Marketing Theory and the European Journal of Marketing. His work has featured in  mainstream media outlets such as CNN, ABC, CBC, the Irish Times, RTÉ and the Conversation. Gary is an Associate Editor for the Journal of Marketing Management. 

Gary is interested in receiving PhD applications from students in areas related to the above.