Enter the Dragon's Den - Business School Budding Entrepreneurs
Enter the Dragon's Den- The last week of term saw 54 groups of budding entrepreneurs enter the 'Dragons Den' to pitch their final year projects to a panel of DCU Business School faculty as part of their New Enterprise Development module.
Students working in teams of four were charged with creating a new innovative product or service and putting it through the various stages of the new venture creation process including: concept development, feasibility analysis, market research, digital marketing campaign, financial planning, and finally the business plan presentation in the form of a Dragon’s Den.
A selection of some of the product/service ideas include:
- Customisable dental gum shields
- Visual aid attachment for Zimmer Frame users. With a focus on patients with osteoporosis.
- Beethroot performance drink. A healthy solution performance enhancing sports drink for golfers
- Nutritional customisable dog food
- Aerodynamic taxi plate
- Compartmentalised wallet for people with a visual impairment
- Healthy take-away restaurant
- UV glasses to identify areas where sun cream has not been correctly applied to the skin
- Ladies shoes with ‘high heel’ and ‘flat’ shoe capability
- A neckline protector for department stores. Used in fitting rooms to prevent ladies make-up marking store garments
The standard of all the student's ideas was truly exceptional and numerous groups have gone on to win business plan competitions outside of DCU.
Congratulations to all.
Dr. Eric Clinton