Congratulations to DCU Digital Marketing Postgraduate Nóirín Ni Laocha
DCU Business School would like to congratulate the KBC Bank Ireland marketing team and Marketing Manager, Nóirín Ni Laocha, winners of the coveted Market Research Award at the All Ireland Marketing Awards 2012, which took place on 17th May.
Nóirín, who is currently studying the Postgraduate Certificate in Digital Marketing at DCU Business School, led her marketing team to success on the night against fellow finalists Meteor, Tourism Ireland, Horse Racing Ireland and Dunnhumby.
The award winning team carried out their market research with the assistance of Millward Browne Lansdowne using focus groups to uncover attitudes and motivations, to the concept of saving and to current offers available. Research played a key role in developing the banks online platform and communications as they entered the retail deposit market with a direct consumer offering. Nóirín and her teams KPI targets were met and exceeded christening the marketing strategy a great success.
Congratulations to everyone involved!