Claire Mc Bride is a lecturer in Marketing at DCU Business School. Claire holds a Masters degree in Business Administration and Informatics from the Rotterdam School of Management at Erasmus University and a BA in European Business Studies from the University of Ulster. She was awarded a Maitrise d’Echanges Internationaux from the University of Caen in France. Claire teaches New Product Development and International Marketing. Her research interests include Channel Development and Market Entry Strategy. Prior to joining DCU in September 2002, Claire was Director of International Business Development with Spectel in Dublin. Previous roles included: Director European Voice Services, AT&T-Unisource in the Netherlands; Head of Business Services, AT&T Ireland; Director of International Relations for British Telecom in Paris; Manager, Market Entry Strategy with BT Northern Ireland and International Product Manager with British Telecom in London.