Dr
Neil
O'Boyle

Primary Department
School of Communications
Role
Academic Staff
Neil O'Boyle
Phone number: 01 700
6593
Campus
Glasnevin Campus
Room Number
GLA. C178

Academic biography

Neil O'Boyle is an Associate Professor in the School of Communications and a Research Fellow at DCU’s Anti-Bullying Centre. His research explores the interplay between media, popular culture, and collective identities, with a particular focus on insider-outsider relations, representational practices, and group dynamics. He is the author of several books, including New Vocabularies, Old Ideas: Culture, Irishness, and the Advertising Industry (Peter Lang, 2011), Sport, the Media, and Ireland (Cork University Press, 2020), and Communication Theory for Humans: Communicators in a Mediated World (Palgrave, 2022). His work has also appeared in numerous leading international journals, such as The European Journal of Cultural Studies, The European Journal for Sport and Society, Television and New Media, International Studies in Sociology of Education, Communication Education, Journalism Practice, and Irish Political Studies.

Neil was Co-PI on the ERASMUS+ funded ‘BeFore’ project (Anti-Bullying Education for Sports Coaches) 2022-24, lead researcher on the Irish Research Council funded project ‘Immigration and Social Change in the Republic of Ireland’ in 2008, and Co-PI on the European Commission funded MEDIVA (Media for Diversity and Migrant Integration) project 2011-12. During 2023/24, he co-led the design of the ‘F-air Play’ Workshop on Gender, Media, and Sport, which involved a consortium of partners from across Irish universities, north and south. This initiative was funded by the Olympic Federation of Ireland’s (OFI) Gender Equality Commission and Sport Ireland’s Women in Sport programme.

Neil is a two-time recipient of the Irish Research Council’s Research Ally Award (2022 and 2023). 

Research interests

Neil welcomes enquiries from students who wish to undertake masters or doctoral work in the following research areas:

- Sport, media, and communication

- The sociology of sport

- Popular and participatory culture

- Communication theory

- The media industries 


He is currently supervising the following PhD students: 


- Madeline Boughton (‘Re-Imagining Ireland: the birth of a nation brand and the leading role of Irish arts and culture in its ideation and enactment’). 
- Aaron Gallagher (‘Teamwork: Examining the working relationships between sporting organisations, athletes and the media in Ireland’). 

- Chloe Mullins (‘Pay-Per-View: An Ethnographic Study Exploring Athlete Branding and Media in Combat Sports’).

- Jessica Braganza - co-supervised with Dr Roddy Flynn (‘Media Power and Influencers’).