From left: Professor Regina Connolly; Ukrainian ambassador to Ireland, Larysa Gerasko; Maura McAdam, Professor of Management at DCU Business School; Laura Mahoney, DCU's Executive Director of Engagement.

Women’s experience of digital entrepreneurship explored at DIANA conference in DCU

23/06/2022

70 guests attended the three-day Diana International Conference at DCU’s St Patrick’s conference this week, where they joined global research experts from 32 countries to discuss and share their research on women’s entrepreneurship and digital business.

Conference lead Maura McAdam, Professor of Management at Dublin City University’s Business School, said:

“The aim of this year’s conference was to underscore the importance of women’s lived experiences of digital entrepreneurship and to provide both theoretical and practical, solution-driven advice/outcomes for entrepreneurial women. In keeping with DCU’s core vision, the conference is showcasing impact driven leading-edge women’s entrepreneurship research across the two days.”

On Wednesday 22 June, some of Ireland’s leading entrepreneurs joined researchers for the conference Impact Day to discuss digital entrepreneurship. Speakers included Chupi Sweetman of Chupi Jewellery; Niamh Parker, Altada; Jennifer Rock, The Skin Nerd; Sonia Neary, Wellola; Catherine Moroney, AIB; and Jennifer Melia, Enterprise Ireland.

Ukrainian ambassador to Ireland Larysa Gerasko also spoke at the Impact Day, which was launched by an online address from Robert Troy, Minister of State in the Department of Enterprise, Trade and Employment with responsibility for Trade Promotion, Digital and Company Regulation.

ABOUT THE DIANA PROJECT

Established in 1999 by five founding scholars, The Diana Project engages in research activities, forums and scholarship focusing on women entrepreneurs and their growth.

The Diana Project produced the first research identifying the challenges that women face in acquiring growth capital to scale and expand their businesses. By identifying and focusing on the vital importance of women entrepreneurs for wealth creation, innovation and economic advancement throughout the world, The Diana Project aims to create a research community where important theoretical, empirical and practical questions can be explored internationally.