Advertising Past and Present: Research in the Irish Context

Symposium at Dublin City University

Advertising Past and Present: Research in the Irish Context

Venue: Boardroom, Albert College, Dublin City University

Date: Friday January 22, 2016

This symposium is jointly organised by the School of Communications at Dublin City University and the National Centre for Franco-Irish Studies at the Institute of Technology Tallaght. There is no admission fee but attendees must register by emailing neil.oboyle@dcu.ie

Advertising is a popular subject in both the academy and society at large and yet outside of the specific disciplines of business studies and marketing there has been comparatively little published research to date about advertising in the Irish context. This symposium seeks to redress this gap and bring together Irish researchers – particularly those working in the humanities and social science traditions. A second aim of the symposium is to lay the grounds for establishing an Irish advertising research network.

AGENDA

9am-9.30am: Tea/Coffee

9.30am: Opening remarks Dr. Neil O’Boyle (Dublin City University)

9.45am: Keynote address Professor Sean Nixon (University of Essex)

10.30am-11am: Professor Colum Kenny (Dublin City University) Early modern advertising in Ireland and the USA: Some sources and connections explored

11am-11.30am: Dr. John Connolly (Dublin City University) Advertising the ‘Black stuff’: A figurational explanation of the development of advertising at Arthur Guinness and Sons Ltd, 1880–1960

11.30am-12pm: Tea/Coffee

12pm-12.30pm: Patricia Medcalf (IT Tallaght) Guinness: In search of identity

12.30pm-1pm: Dr. Joan O’Sullivan (University of Limerick) ‘It’s all a bit sporkly…’ Advanced Dublin English in radio advertising in Ireland

Lunch [1pm-2pm]

2pm-2.30pm: Aileen O’Driscoll (Dublin City University) Learning to sell sex(ism)? A cultural sociological analysis of gender in the educational cultures of advertising students in Ireland

2.30pm-3pm: Colm Kearns (Dublin City University) Superman vs Everyman: Three Mobile’s Visions of Irish Sporting Identity

3pm-3.30pm: Dr. Brian Murphy (IT Tallaght) Selling gastronomic identity in an epicurean society: An Irish Whiskey example

3.30pm-4pm: Dr. Padraig Murphy (Dublin City University) The Small Worlds of Advertising: Methods of Analysing Images and Sounds from the Nanoscale

Closing remarks: Dr. Eamon Maher (IT Tallaght)

This symposium is jointly organised by the School of Communications at Dublin City University and the National Centre for Franco-Irish Studies at the Institute of Technology Tallaght. There is no admission fee but attendees must register by emailing neil.oboyle@dcu.ie